The brand is your friend

Posted on 02/05/2006 by Thomas

What might, on the first look, seem to be yet another marketing claim or even a nice way to describe the academic concept of brand personality, now gets a new red-hot quality. The recent strategies of Rupert Murdoch aim to turn the impressive success of MySpace, which is already the second-most visited site on the web (after Yahoo), into an even bigger revenue machine.

He put one of his most skilled multimedia managers to the task: Ross Levinson, boss of Murdoch’s News corporation’s overarching online unit: Fox Interactive Media.
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Pro Loveradio

Posted on 28/04/2006 by Thomas

The best loveparade-event, the Loveradio organized by the public radio station Fritz, might not take place this year. People have started a pro-loveradio-campaign, Stylewalker supports their approach emphatically.

Please tell people about it, write a mail to Fritz-radio and sign the post at Berlin Stadtkind!
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Nike Football Campaign

Posted on 31/03/2006 by Thomas

Certainly, we are going to see a war for awareness in summer when the world is watching the football world cup and the opponents: Adidas vs Nike.

Nike already started a massive internet campaign with “Joga bonito” (Portuguese for “Play nice”). You’ll find many cool movies and a community: www.joga.com (the page with the fastest growing rate of attention lately, as per Alexa.com)

Talk about viral effects: The videos are little masterpieces about how to play beautiful football and the website makes it easy to share. Of course yu can send an email with link, but there’s also a code snippet, people can put into their websites. Here’s an example: Continue reading →

Guns for sale in GB?

Posted on 15/02/2006 by Thomas

Did you know, in england, they sell guns on TV? Here’s a the Teleshop that put the Movie Icon spot even online!

It seems funny, in the end it is rather sad. More guns than ever sold today. This viral campaign by Amnesty International UK wants to raise attention for an international arms trade treaty which should be initiated by the UN and signed by as many countries as possible.

More info about the viral campaign.
[found via the Chaosradio-Podcast]

Open Logo and update

Posted on 03/01/2006 by Thomas

Before I upgrade to WordPress 2.0 I want to wite about a nice project of the very succesful company Spreadshirt. “You think it, we print it” is their claim, their strategy is to encourage people to build shops with their help and then sell products with their own designs, like all sorts of clothes, buttons or bags. The Spreadshirt community is diverse: Political activists, bands, celebrities and so on. Maybe I should start to sell stuff with the Stylewalker-Logo.. Would anybody buy this?
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Human signs

Posted on 29/11/2005 by Thomas

In London, human signs are coming into fashion again.

You see people in the streets holding up signs trying to bring customers to restaurants, shops or even universities. I don´t know what these people make an hour but it can´t be much. Obviously it is worth paying one person for nothing but standing there with a sign, it must be coming back in additional revenues.
Welcome to service country..

Campaign Portfolio

Posted on 13/11/2005 by Thomas

An interactive portfolio about the online campaigning in the 2005 German election is now online. Produced by Face2Net it is a very interesting resumée on all the different instruments, pages and strategies that were used for the very succesful SPD campaign.

Ein interaktives Portfolio über die Online Kampagne für die Bundestagswahlen 2005 hat Face2Net online gestellt. Ein sehr interessanter Rückblick und Zusammenfassung aller Instrumente, Seiten und Strategien, die in der äußerst erfolgreichen SPD-Kampagne Verwendung fanden.

Corporate Communications in Katalonien

Posted on 05/11/2005 by Thomas

Denen, die denken, Werbung in Spanien sei nur für Großraumdiskotheken auf Weltniveau, sei gesagt, dass die TV Spots im spanischen Fernsehen ähnlich den spanischen Filmen mit einer tollen Ästhetik und auch oft mit Spitzen-Ideen arbeiten. Von Waschmittel (“detergente”) mal abgesehen, aber die Keativität der Werber fällt in dieser Kategorie wohl in der ganzen Welt den konservativen Konzernchefs zum Opfer..
Immer für Ideen offen dagegen ist Nike, die am Plaza Catalunya einen Bluetoothspot haben aufbauen lassen. Schaltet man bei seinem Handy Bluetooth ein, wird “Nike” erkannt, dann wird eine Übertragung angeboten, vielleicht ein Spiel oder ein Video, aber bei mir hat es leider nicht funktioniert. Continue reading →

Campaigns and wbloggar

Posted on 07/09/2005 by Thomas

Long time no entry, I am sorry, it´s all about the campaign!

Podcast
TV Debate Livecommenting (amazing, hundreds! of comments!)
My political Blog in German
The blog-platform I am supervising
Convention-blogging
and of course, community management for our volunteers: Rote Wahlmannschaft.

Also, I installed the offline editor wbloggar which allows me to edit blogentries offline. Moreover, Nico writes about interfaces, yes, I think we are entering a new era of information technologies that really enable interpersonal communication.

Community for politics

Posted on 05/07/2005 by Thomas

Hard work, but the exciting part starts now! We built a website to encourage people to get involved in politics and to be close to the campaign for parliament elections in Germany in september. We want to continue with cool chancellor Schröder for an open-minded, peaceful and human politics.

If you want to join, please go to www.rote-wahlmannschaft.de and become a member! We will send you exclusive information and lots of possibilities to get active for politics (We care about your privacy).

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