Category Archives: Campaigns

La Fraise affiliation program

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LaFraise.com, éditeur de bien jolis T-shirts.LaFraise.com is a design community who produce shirts. It started in 2004 as an experiment by the Parisien Patrice Cassard who set up a system to upload designs, present them as shirts and let users vote the best styles. He then started to produce and sell the most popular shirts, in a limited number, paying royalties to the original designer. Now, the site has grown ever more popular into a European shirt design community (and has recently been acquired by Spreadshirt).

Lafraise offers an affiliate program for people who promote the shirts. Since I do not only like most of the designs but also the whole community approach of the idea, I decided to put a flashcode into my site (in the sidebar to the right) which shows the recent designs. If you decide to buy a shirt after clicking the banner, I will get 10% of the purchased sum which I can spend on shirts.

LaFraise.com, éditeur de bien jolis T-shirts. It’s a nice idea and just an experiment and since I like the shirts anyway and assume that my visitors will too, I figured why not try it out. What do you think? Are you being annoyed by the animated banner? Do you think it is a smart idea? Or is lafraise ripping me off with poor gratification?

Diesel got hijacked and gets blackmailed by two models

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I always liked the edgy and provocative advertising ideas of Diesel (The current slogan e.g. is “Ready for global warming” -sic ).

This one’s not bad either, here’s the story: Two girls who want to be supermodels hijacked the diesel page, kidnapped a Diesel sales guy, stole the underwear collection and are now blackmailing Diesel to make them the two protagonist models of their next campaign. They also want to be Diesel renamed to “Heidies”..

Now, they communicate with their fans via the site, e.g. let them vote what should happen with the kidnapped guy. Despite the fact that he gets his legs waxed, his situation is not too uncomfortable really..

Survey for a new FU Berlin students portal

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I just filled out a survey about the students’ expectations for a new portal and social network for all students of the Freie Universität Berlin. I have to admit, I was quite surprised about the quality of the questions, the whole approach seems very promising to me. Let alone the fact to actually ask the users and recruit them for beta testing through a survey before starting to develop a social network platform is a plus. It seems ironic because this should be the case for all user driven online platforms but sadly enough is seldom the case.

If you are a FU student, take part in the survey until january 15th! Continue reading →

Enemy of the state and Digital Rights Management

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While writing this, I am watching “Enemy of the state”. Who has not watched it, should. Of course, it’s an action thriller but with many good metaphors for what it means to be totally observed. And it has all these nice gadgets that geeks love so much.

Talking about control through media: Is Digital Rights Management (DRM) defective by design? This is an important issue, everybody should be aware of how much power we give to closed systems and how much free information is good for innovation. Here is more information about Digital Rights Management. While they call it Digital Restiction Management (DRM) is think we should use the term that is most discussed right now: Digital Rights Management.

[via Netzpolitik]

Organizational identity by means of narrations in weblogs

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ERCO light design in Hong KongThe story I am about to tell is the perfect example of how narration, discourse and computer mediated communication via weblogs work together to tell us about the identity of an organization.

About 4 months ago, Cem Basman published an article about the transformation of the company ERCO from a dull bed stand lamp producer to a worldwinde innovator in lighting. A new manager asks his employees the significant question: “What business are we in, actually?”. “Lamps” was the first answer, and he said “no, it’s light”.
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Control arms and join the million faces

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Million Faces Arms Trade TreatyThere’s a lot of issues one should be concerned about and to be involved in (even if it’s on the lowest possible level) to make life a little better on this planet. Poverty, transparency, environmental care, animal rights, children’s future, education, democracy.. But one thing is especially cruel and keeps sticking in my head whenever I hear or read about it: Weapons trade.
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Social interactive architecture

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Urban social democratic architectureOk, I admit, the three-dimensional browser was a nice idea, but a CRAPPY PICTURE! I just didn’t have the patience.. Whatever, now Stylewalker’s back with some fotos! Taken on a nice and sunny day in Berlin where I met two guys in the street, dismantling a postbox and a big sign: “Look at it and decide what you want to do here!”.

Interesting idea: There was a free space, right next to a café and a house, in Schwedter Straße. The guys study architecture and set up the experiment of letting people give them ideas for some kind of pulicly used space.
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